Selling a property is a significant decision, and timing can play a crucial role in the success of your sale. Many homeowners wonder if summer is the right time to put their property on the market. Let’s explore the trends and nuances of the summer property market, and offer some tips on showcasing your property during this season.
Summer can be a double-edged sword in the property market. On one hand, the warmer weather and longer days encourage more people to go house hunting. Families, in particular, often prefer to move during the summer holidays to avoid disrupting their children’s school year. This can lead to an increase in market activity.
However, summer is also a popular time for vacations. Many potential buyers might be away, which can result in fewer viewings and open houses. This can create a perception that the market has gone a bit quiet during these months.
Higher conversion rates in the summer
While the number of viewings might decrease, the quality of buyers often improves during the summer. People who are actively looking for a property in the summer are usually serious buyers. They are motivated and ready to make decisions, often leading to higher conversion rates. Additionally, the general mood is more positive during summer, which can make buyers more open to negotiations and closing deals.
Tips for showcasing your property during summer
We’ve written about maximising your house’s kerb appeal before, but below are some tips that are specific to the summer.
1. Garden Staging
Summer is the perfect time to highlight your garden or outdoor space. A well-maintained garden can be a significant selling point. Here are some tips to make your garden stand out:
- Lush Landscaping: Ensure your lawn is green and well-trimmed. Plant seasonal flowers for a burst of colour.
- Outdoor Furniture: Arrange stylish outdoor furniture to create an inviting space for relaxation and entertainment.
- Lighting: Use outdoor lighting to showcase your garden’s best features, making it look appealing even during evening viewings.
2. Maximise Natural Light
Take advantage of the abundant natural light during summer to make your home look bright and spacious. Here’s how:
- Clean Windows: Ensure all windows are clean to let in as much light as possible.
- Light Curtains: Use sheer or light-colored curtains to allow sunlight to filter through while maintaining privacy.
- Mirrors: Strategically place mirrors to reflect natural light and create a sense of openness.
3. Keep It Cool
Summer heat can sometimes be overwhelming. Make sure your home provides a comfortable respite from the heat:
- Air Conditioning: If you have air conditioning, make sure it’s in good working order. A cool home is more inviting.
- Fans: Use fans to circulate air and keep rooms fresh.
- Open Windows: On cooler days, open windows to allow a natural breeze to flow through the house.
4. Highlight Seasonal Features
Make the most of summer-specific features that might appeal to buyers:
- Swimming Pool: If you have a pool, make sure it is clean and well-maintained.
- Outdoor Kitchen: Showcase any outdoor cooking or dining areas.
- Energy Efficiency: Highlight any energy-efficient features that can help keep the house cool, such as double-glazed windows or solar panels.
Deciding to sell your property in the summer can be a smart move, depending on how you leverage the season’s advantages. While the market may experience fluctuating activity levels due to holidays, the buyers who are looking tend to be more serious and motivated. By showcasing your property’s best features, particularly outdoor spaces and natural light, you can make a compelling case for why it’s the perfect summer purchase. With the right preparation and presentation, summer could be the ideal time to achieve a successful sale.
